Business Technology

Business leaders tend to have strangely unrealistic expectations about  what constitutes a good IT leader. Keil Hubert suggests that a change of perspective is in order. I wanted to cover something that would resonate with the members of our profession for this week’s piece since this my fiftieth (50th!) column for Lyonsdown. I started the [...]

Social media engagement can help sustain brand loyalty, but it can’t mitigate truly reprehensible customer service. Keil Hubert tells a cautionary tale of a retailer that went out business after providing an awful customer experience. Brand loyalty is a wonderful thing – if you can get it, and if you can maintain it. I’ve written [...]

You can sometimes outsource production, but you can never outsource brand management. Keil Hubert argues that you must constantly fight for your brand’s reputation if you want it to survive in the Internet age. Karl Marx famously urged the proletariat to ‘seize the means of production’ in order to change society such that everyone would [...]

Technology leadership is a difficult concept for some people. Keil Hubert tries to explain what it is and why it’s necessary. It’s no secret that I’ll be changing employers over the course of the next year. I’ve known for years that my current contract couldn’t extended, no matter how much my current boss might wish [...]

Social networking can be a powerful tool to raise brand awareness. Keil Hubert suggests that unfiltered social networking can easily do more harm than good. We’re always being watched. This should not come as a surprise. This morning, I drove my youngest down to the grocer’s to take part in a fundraising event for his [...]

Jeremy Clarkson and a fish monger…who’s the real king of promoting consumer products? For Keil Hurbert, only those that are truly passionate can lay claim to the crown. All hail the great king of, er, content. I didn’t finish reading my new copy of FORTUNE magazine last week. When I ran across Mr. Dumaine’s one-page infographic on [...]

We all know that employers scan social networks for posts by potential recruits, so why do people still post hate-filled, angry political content? Keil Hubert investigates… Background: What you post online could be seen by your future employer Stop me if you’ve heard this one before: a brigadier, a priest and a politician log onto [...]

As the media tell us that jobs are vanishing into thin air, Keil Hubert looks at how people’s adaptation will make everything work out in the end. Doomsday: Perhaps the Fiscal Apocalypse isn’t as close as some people suggest It’s dawn on a Saturday morning while I type this week’s column. I haven’t bothered looking [...]

This has been a very strange week around the office. I have an extensive list of important things to do that I’ve been steadily hammering away at. I even came in an hour early this morning to get the employee scheduling system updated to account for the new week. Best of intentions, nose to the [...]

The boss has been texting me all morning. It’s Sunday, and while most people in my neighborhood are still asleep, enjoying their day off, I’ve come to expect that these unscheduled work conversations can start anytime. It’s predictable: the boss is off somewhere, doing important things, gets inspired to discuss some aspect of work, and grabs his [...]