Business leaders tend to have strangely unrealistic expectations about what constitutes a good IT leader. Keil Hubert suggests that a change of perspective is in order. I wanted to cover something that would resonate with the members of our profession for this week’s piece since this my fiftieth (50th!) column for Lyonsdown. I started the [...]
People all over the US are inexplicably anxious about a novelty marketing gimmick. Keil Hubert suggests that everyone take a deep breath and relax. Some days, the world writes my columns for me. Today is one of those glorious days. I’d barely made it to work on Tuesday last when my new message chime started [...]
Social media engagement can help sustain brand loyalty, but it can’t mitigate truly reprehensible customer service. Keil Hubert tells a cautionary tale of a retailer that went out business after providing an awful customer experience. Brand loyalty is a wonderful thing – if you can get it, and if you can maintain it. I’ve written [...]
You can sometimes outsource production, but you can never outsource brand management. Keil Hubert argues that you must constantly fight for your brand’s reputation if you want it to survive in the Internet age. Karl Marx famously urged the proletariat to ‘seize the means of production’ in order to change society such that everyone would [...]
Technology leadership is a difficult concept for some people. Keil Hubert tries to explain what it is and why it’s necessary. It’s no secret that I’ll be changing employers over the course of the next year. I’ve known for years that my current contract couldn’t extended, no matter how much my current boss might wish [...]
Social networking can be a powerful tool to raise brand awareness. Keil Hubert suggests that unfiltered social networking can easily do more harm than good. We’re always being watched. This should not come as a surprise. This morning, I drove my youngest down to the grocer’s to take part in a fundraising event for his [...]
When is it appropriate to introduce your faith into official workplace discourse? Keil Hubert suggests that the only reasonable answer is “when requested.” Throughout most of the world, business is expected to be a sober and rational affair. You can (and should) have passion for your product or service, for customers or “for quality,” but [...]
Applying for a job has never been moe difficult – quite literally in some cases. Keil Hubert takes us through the dodgy HR systems that have discouraged people from sending in their job applications.
The Bill of Office Rights! From Columbia to pornography, Kei Hubert takes you through all the issues that may cause you trouble in the office.
Today (1st April) is traditionally the day that mischievous pranksters publish all sorts of straight-faced rubbish in the hopes of inspiring a good laugh. Last year, for example, media services giant YouTube offered up the entirety of their content on a DVD collection. The boffins at Google introduced a new “feature” that allowed one user [...]