Archive | July, 2011

Enterprise agility

Keeping business fleet of foot Do businesses need the power and agility of a sumo wrestler to survive in today’s global market pressures? We look at how you can ensure your people, products and systems are geared up and ready for change. In particular we look at the role of IT in keeping the organisation [...]

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Long live the revolution

Monetising the delivery of cross-channel content through connected TV offers businesses the chance to win the battle for the living room In the 21st century consumers face a more overwhelming selection of entertainment and information sources than ever before. From tablets to Kindles, MP3 players to DAB, and VoD to Blu-ray, the options are seemingly [...]

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Smart TV needs smart regulation

The control of TV in the UK is already a complex business. Once people connect their TVs to the internet, it becomes even more Byzantine In May 2011, Jeremy Hunt, the Secretary of State for Culture, Media and Sport, officially began a “wide-ranging review” of the 2003 Communications Act, the rules that govern the regulation [...]

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Time for advertisers to get smart

As connected TV takes off, smartclip is primed to take advantage of the enormous advertising potential it offers There is a revolution taking place in our living rooms. Consumers are accessing the internet through their TVs. This revolution is now even easier with the rise in smart TVs (televisions that are internet enabled) and other [...]

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In viewers’ hands

Companion devices are the driving force behind TV innovation Consumers purchase smart devices far more rapidly than they upgrade their TV or set-top box. The proliferation of apps for these devices is contributing to the “second screen” becoming increasingly more important in the entertainment ecosystem. No longer is content consumption only delivered through traditional methods [...]

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Is linear TV fading to black?

Is the tyranny of the TV schedule over or is connected TV another trend that will fail to gain a real foothold in the market? Industry experts go head to head.  Aleks Habdanks Director for Ondemand TV services and strategy, Virgin Media: believes video-on-demand has huge potential How important is video-on-demand to Virgin? The UK’s [...]

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It pays to be well connected

PayWizard has conjured up a flexible payments solution that spells an end to long-winded transactions and helps drive revenues Success in the world of connected devices demands a unified monetisation strategy coupled with a real insight into the behaviour of the hard-won consumer. PayWizard delivers such a strategy by partnering with merchants, whether they be [...]

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Marrying the tablet and connected TV

As we demand a more personalised viewing experience, being able to beam content from your phone or tablet to your TV is no longer a distant dream Speculating about the future of media and entertainment becomes easier when you can see the inevitable convergence of two booming trends. Connected TVs enhance your viewing enjoyment by [...]

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Look smart, keep it simple

Over-complicated technology is unlikely to hook consumers, so the industry is determined to make connected TV as easy to understand as possible An email has just popped into my mailbox. One of those promotion things that appears every couple of days. “Unlimited WiFi when you’re catching up over dough balls,” it promises. There was a [...]

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Big ideas for the small screen

How will TV advertising change and adapt in the brave new world of connected TV? Connected TV represents one of the most fundamental changes in TV viewing and ranks alongside the introduction of colour TV in terms of its potential impact on the viewer. As always, paradigm shifts in technology such as this, offer opportunities [...]

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